IdentiSys Rebrands Security Division to LINSTAR Security

January 24, 2024
LINSTAR - Security Division of IdentiSys


Enhancing National Security Solutions Under a Unified Brand

EDEN PRAIRIE, MN – 1/24/24– IdentiSys Inc., a leading provider of integrated identification and security solutions, is proud to announce the rebranding of its security division to LINSTAR Security. This strategic move, effective immediately, signifies a new era of integrated security services under the trusted LINSTAR name, following the acquisition of LINSTAR by IdentiSys in 2015.

LINSTAR, originally based in Buffalo, NY, has been a dynamic division of IdentiSys since its acquisition. Today, it steps forward as LINSTAR Security, encapsulating all security sales and service operations nationwide. This rebranding aims to streamline the customer experience and strengthen the market presence in the security sector.

LINSTAR Security will continue to offer its exemplary security system sales and service across 16 states including Minnesota, New York, Hawaii, Illinois, Ohio, Indiana, Oregon, Iowa, Pennsylvania, Kentucky, South Dakota, Michigan, Utah, West Virginia, Nebraska, and Wisconsin. The division will specialize in access control, video surveillance, alarm, and security screening solutions.

IdentiSys, as the parent company, remains committed to its core focus on identification and tracking solutions. This strategic distinction allows for a more specialized approach in both areas, ensuring that customers receive the most advanced and appropriate solutions for their needs.

Joe Wright, Executive Vice President of Sales, overseeing sales for both IdentiSys and LINSTAR Security, expressed enthusiasm about the rebranding, “This is a transformative step for us. By aligning our security services under the LINSTAR Security brand, we are not just changing a name; we are reinforcing our commitment to delivering cutting-edge security solutions. Our customers across the nation will benefit from this focused approach, ensuring they receive the best in both product and service. They will continue to have full access to the comprehensive portfolio of offerings from IdentiSys, ensuring a seamless and enhanced experience.”

LINSTAR Security customers can expect the same high-quality service and support they have always received, now with the added benefit of a brand that is fully dedicated to security solutions. This rebranding is a testament to our continuous evolution and commitment to excellence in the security industry.

For more information about LINSTAR Security and its offerings, please visit

About IdentiSys Inc. IdentiSys Inc., founded in 1999, is a leading provider of integrated identification, security, and tracking solutions. Headquartered in Eden Prairie, MN, IdentiSys is renowned for its extensive product line and commitment to customer service.


Nam Huynh
Director of Digital Marketing
IdentiSys Inc.
7630 Commerce Way
Eden Prairie, MN 55344
Phone: 952-697-6281