About IdentiSys

IdentiSys Inc. is a full-service identification and security solutions provider committed to serving end users with exceptional customer service, an expansive product line, on-site service, and unparalleled experience. IdentiSys colleagues have over 1,200 years combined experience in the identification market and the industry knowledge to meet unique needs of customers.

Located in Eden Prairie, MN, IdentiSys provides superior service and support to customers worldwide, with over 60,000 in the U.S. Our divisions include Gebco of Hawaii, ID Connection, CardSmart Systems, Card Solutions, Inland Business Products, Photo I.D. Systems & Supplies, LINSTAR, Automated Card Systems and ACS East.

IdentiSys has local consultative sales and service representatives covering Delaware, District of Columbia, Florida, Hawaii, Idaho, Illinois, Indiana, Iowa, Kentucky, Maryland, Michigan, Minnesota, Montana, Nebraska, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

Meet the Executive and Management Team



Mike Shields

Founder and Chairman

Mike Shields spent 20 years in the computer industry with Burroughs/Unisys in a number of successful assignments in sales, marketing, distribution and management. Prior to founding IdentiSys, Mike was in the identification industry with Datacard for nearly eight years. Hired at Datacard as Senior Vice President for Sales and Marketing in the Americas, Mike moved on to creating an internal new ventures company before accepting the position of President, Datacard Enterprise Company, one of the primary lines of products and services that IdentiSys represents.


Joe Wright

Executive Vice President of Sales

Joe Wright joined IdentiSys in 2006 after a 10 year career at FARGO Electronics (HID Global), a global leader in secure technologies for identity card issuance printers and systems. Joe has overall responsibility for the Company’s sales operations. Joe has over 30 years of successful experience in sales, marketing, product management and accounting, including over 25 years in the identification marketplace. Joe received his Master’s Degree in Business from Northern Illinois University and an Associate Master’s Degree in Competitive Strategy from the Kellogg School of Management at Northwestern University.


Chris Sinnen

Executive Vice President of Service

Chris Sinnen joined IdentiSys in 2000 as a Customer Engineer and since has served as the Director of Field Service and Operations and the Service Operations Manager. Chris has over 30 years of field service experience with over 25 years in the identification and security industry at IdentiSys. Prior to IdentiSys, he was with Advanced Mailing Systems.


Denise Fisher

Regional Vice President of Sales

Placeholder text. This is a person with a wealth of knowledge and experience in stuff that is applicable to customers and prospects. Their background includes education and work experience in the industry. They were instrumental in so many different exciting projects that contributed to the growth in their respective companies. This person is a member of the cool people club and they attend meetings every year for it.


Justin Martin

Director of Distribution

Justin Martin joined ID Connection, a division of IdentiSys, in 2010 as the East Coast Sales Account Manager and quickly demonstrated his expertise and leadership. In 2015, Justin was promoted to Director of Distribution, where he has overseen significant growth in the distribution side of the business. He holds a Bachelor's degree in Management and Marketing from the University of Wisconsin-La Crosse. Justin's strategic vision and dedication have been key to the success and expansion of ID Connection's distribution network.


Abby Brummund

Director of Finance

Abby Brummund has held the role of Director of Finance since May 2022. Abby leads the accounting team, focusing on workflow and process improvement, fraud prevention, internal control implementation, financial reporting, forecasting, budgeting, and sales tax compliance. She joined IdentiSys in March 2011, starting in Customer Service, where she gained valuable experience in order entry, goods receipt generation for drop shipments, and customer invoicing. Abby was promoted to Accounting Manager in November 2013, a role she held until her current promotion. Abby earned her double major in Communication Studies and Marketing Communications from the University of Wisconsin-River Falls, graduating in December 2010. She has also pursued accounting courses at Metropolitan State University, further strengthening her expertise in financial management.


Tony Boelter

Director of Internet Sales and Product Management for ID

Tony Boelter rejoined IdentiSys in February 2015 as a Product Manager and quickly rose through the ranks, being promoted to Director of Inside Sales & Product Marketing – ID in April 2017, and later transitioning to his current role in January 2023. Tony brings extensive experience in the identification industry, having previously held key positions such as Channel Manager at BadgePass, Regional Sales Manager – Midwest for AMT Datasouth, and Channel Partner Sales – Americas at NBS. His earlier experience includes serving as Line of Business Manager at IdentiSys and providing product support at Datacard (now Entrust). Tony holds a Bachelor of Science degree in Economics from the University of Wisconsin-River Falls, earned in 1993.



Michael Shields II

President and CEO

Michael Shields II previously served as the Executive Vice President of Sales and Distribution at IdentiSys prior to his promotion to President and CEO in October, 2015. He started his career at IdentiSys in 2001 and has held positions throughout the organization in shipping, marketing, product management, service, and sales to gain a thorough knowledge of all aspects of the business. Michael has over 20+ years of experience specializing in the Identification industry. Michael is a graduate of the University of St. Thomas with a bachelor’s degree in Entrepreneurship.


Tony Dick

Chief Financial Officer

Tony Dick joined IdentiSys in 2007 as CFO. He was previously Vice President of Finance at FARGO Electronics, Inc. At FARGO, he helped lead the company through many initiatives, including an initial public offering, a secondary public offering, Sarbanes-Oxley compliance, and integration of financial systems/processes after Fargo’s acquisition by Assa Abloy. Prior to FARGO, Tony worked for the accounting firm Larson, Allen, Weishair, LLP. He received his B.S. in Accounting and Executive MBA from the University of Minnesota. Tony is a member of the MN Society of Certified Public Accountants and the American Institute of Certified Public Accountants.


Chung-Hao Liao

Vice President & General Manager of Gebco Hawaii

Chung-Hao Liao joined the IdentiSys family when IdentiSys acquired Gebco of Hawaii in 2007. Mr. Liao, who previously held the position of Regional Vice President of Gebco Hawaii, has been an integral part of the Gebco team, demonstrating exceptional leadership and a deep understanding of the identification, security, and presentation product industry. Under his guidance, the Honolulu office has seen remarkable growth and success, establishing Gebco Hawaii as a leader in the market.  Starting his career at Gebco focusing on presentation products sales, Chung's roles have significantly expanded over the years. Chung has an MBA in Business Administration and Management from the University of Hawaii at Manoa.


Joe Franco

Vice President & General Manager of Capture Technologies

Joe Franco serves as General Manager and Vice President of Capture Technologies, a division of IdentiSys. With a career spanning over nine years in the security industry, Joe has cultivated deep expertise in access control, video surveillance, and smart card technologies. Joe's leadership is characterized by a commitment to customized, customer-first solutions that enhance operational efficiency and security. Following Capture Technologies' integration into the IdentiSys family in October 2024, Joe has continued to guide the company, ensuring a seamless transition while expanding its capabilities and resources. His passion for building lasting client relationships and delivering tailored solutions remains central to his role.


Jason Travers

Regional Vice President of Sales and Director of Security Solutions

Jason Travers was hired as Regional Vice President of Sales in 2019, but was promoted in 2024 to strategically grow the security division of IdentiSys, LINSTAR Security. Jason has been instrumental in managing a team of security sales representatives across his territory and leading the security program. With over 25 years of experience in security sales management, Jason brings a wealth of knowledge and expertise to his role, driving success and growth within the company’s security division.


Steve Woitas

Director of Operations

Steve Woitas oversees customer service, purchasing, order entry, and warehouse operations. Steve began his career at IdentiSys in 2007 as a shipping clerk. His dedication and leadership skills quickly earned him a promotion to Operations Manager in 2009, and by 2011, he advanced to his current role as Director of Operations. Before joining IdentiSys, Steve spent 18 years as a foreman for a Residential/Commercial Contractor, specializing in framing houses. His hands-on experience in construction and leadership has equipped him with the expertise to manage and optimize operations effectively, ensuring smooth processes and excellent service delivery across the company.


Nam Huynh

Director of Marketing

Nam Huynh joined IdentiSys in 2014 as an SEO Specialist, bringing over 20 years of experience in website development, optimization, and strategic marketing. Nam was promoted to Digital Marketing Manager in 2015, Senior Digital Marketing Manager in 2019, and became Director of Marketing in 2020. A graduate of Texas State University with a bachelor's degree in Mass Communication, Nam also holds an associate's degree in Journalism. He has a proven track record of driving successful marketing initiatives across various industries. Before joining IdentiSys, Nam held marketing roles, including serving as a marketer for a Fortune 100 company, where he attended numerous trade shows and events. Nam's experience also extends to content creation, having been a blogger for an organization that provided content for Sports Illustrated. His diverse background and commitment to innovation make him a valuable leader in the ever-evolving field of marketing at IdentiSys.

For additional information on IdentiSys, please download the Corporate Fact Sheet or Corporate Overview Brochure.

View our Corporate Overview Video to learn more about IdentiSys.

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